Privacy Policy

Last Updated: August 2026

This Privacy Policy describes how Huxley & Rose (commercially operated under FF COMMERCE LTD, the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We operate in full compliance with the UK Data Protection Act 2018 (UK GDPR) and the General Data Protection Regulation (GDPR).

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device Information

• Examples collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose: To load the Site accurately for you and perform analytics on Site usage to optimize your experience.
• Source: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Order Information

• Examples collected: Name, billing address, shipping address, payment information (including credit card numbers, digital wallet details), email address, and phone number.
• Purpose: To fulfill our contract by processing payments, arranging shipping, providing invoices/confirmations, communicating with you, screening orders for potential risk or fraud, and sending promotional updates in line with your shared preferences.
• Source: Collected directly from you.

2. Sharing Personal Information

We share your Personal Information with trusted service providers to help us provide our services and fulfill our contracts with you. For example:

• We use Shopify to power our online e-commerce store.
• We share delivery details with trusted courier partners (such as Royal Mail, Evri, and DPD) to dispatch and track your orders.
• We may share information to comply with applicable UK laws and regulations, respond to subpoenas or search warrants, or protect our legal rights.

3. Behavioral Advertising & Analytics

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We use tools like Google Analytics and Meta (Facebook) pixels to analyze how visitors interact with our Site.

4. Lawful Basis for Processing

Pursuant to the UK GDPR and EU GDPR, we process your personal information under the following legal bases:

• Your explicit consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• Protection of your vital interests;
• Our legitimate business interests which do not override your fundamental rights.

5. Data Retention & Your Rights

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information.

If you are a UK or EEA resident, you have the right to access the Personal Information we hold about you, request a transfer of your data to a new service, or ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us at info@huxleyrose.com.

6. Cookies & Policy Changes

We use cookies (functional, performance, advertising, and content cookies) to improve your browsing experience and remember your preferences. You can control cookie preferences in your browser settings, though disabling certain cookies may affect site functionality.

We may update this Privacy Policy periodically to reflect changes in our practices, operational needs, or legal obligations.